One of our primary digital-distribution partner’s current ‘state’ of existence, is bordering on the brink of harm; more in the branding sense than anything that would destroy our properties values but still; a person sits back, well away from their business sensibilities and clearly says, “What the duck-soup?” – And in a thick Italian accent for emphasis.
Anytime a co-branded partnership starts to fail in its implementation (a.k.a. brand integrity), your operation runs the risk of attaining mild debris from the dilution and customer-base fluxes that ensue, mostly because of the redirecting campaigns that you have to instate for the specific purpose of damage-control (which you didn’t create) and of course, to protect your properties (across the board).
We’re not worried since our base is with our direct-method ‘core’ (and not socially ubiquitous to the extent that we can be affected) however, if things don’t change, we’ll then have to exercise the option known as ‘call someone better and more together’, and that would be kind of sad, because it really doesn’t have to be this way. We don’t know if they’d rollback the system either (which would be easier).
Many say time will tell, so as the Zen master would say, “We’ll see”.
In the end, we’re fine either way.
