We’ve been asked about making products more attractable and how to have brands stand as ‘unique’ amongst others. Firstly, these are all the wrong questions. You don’t need to be more attractable and you probably will never be ‘unique’ if there is an abundance of (A) Other People and (B) Other Teams who are doing similar projects to your own.
The world is huge but definitely smaller because of the internet. And because so many tools are now consumer-grade when it comes to developing books, movies, music, and video-games, everyone and anyone is either jumping on the band-wagon to (A) make it commercially or (B) is doing well and happy to remain a hobbyist (i.e. You-Tube sensations).
Accept the fact that even the You-Tube sensations spending “no marketing dollars” can conquer you and the next bit may save your life (or at least your perspective) someday:
“Don’t try to grab everyone. Focus on those individuals, groups, and organizations that seem to/have vested interests in what you produce or license.”
It is easy to get caught-up on making-it-big or finding niche-success; you’ll likely find yourself exhausted or drained from over-researching and over-implementing products and services to better your cause. But this is bad. Rather, you should understand that a general-rule of commercial viability is to “know where not to waste your time”.
None of this applies to hobbyist that spend no marketing dollars as they have very little to lose and very much to gain equally.
See our next entry…
